Mr. Shrashtant Patara, Chief Executive Officer (C.E.O.) of TARA, is an architect by training. He has been associated with the Development Alternatives Group since 1988, providing research expertise, management capability and strategic direction to teams engaged in the promotion of sustainable technology, creation of green jobs and fulfilment of basic needs amongst the rural poor. His current work focuses on the incubation of new service delivery models and capacity building measures for enhanced entrepreneurship and livelihood security; foremost amongst which are projects aimed at creating community benefits around the use of renewable energy.


Kanika Verma currently leads one of the three verticals, Sustainable Business Solutions as Associate Program Director. She spearheads initiatives for aggregation and cluster development, last mile delivery of basic need products and micro-enterprise development. Her work is currently leading to incubation of two Special Purpose Vehicles (SPV) for TARA- TARAgram and India Micro-Enterprise Development Foundation (IMEDF) and incubating solutions for existing TARA companies/SPVs in the rural electrification and basic need fulfilment space. She have seven years of experience working in Washington D C, USA including four years of running her own successful financial investment firm. She decided to move back to India and joined Development Alternatives group in 2011 to pursue her ambition of working in the social enterprise space.

Samarth Gupta

Mr. Samarth Gupta, Senior Manager at Technology and Action for Rural Advancement (TARA), leads the Product and Technology Incubation team. His work focuses on developing business models for clean-technology solutions for creating community benefits in clean energy, wastewater treatment and clean building materials. Samarth has worked on projects in India and in Africa. Prior to TARA, Samarth has worked in multiple functions - Project Management, Business Development, and Marketing, across several sectors over seven years. Samarth is an engineer by training and has also studied at Indian Institute of Management, Calcutta and Harvard University, USA.


Ms. Priyali Bhardwaj, Manager (Development Services) holds a Master’s degree in Resource Management and Design Application, with specialization in Sustainable Development and Environment Management from University of Delhi. She is responsible for supporting the development and transfer of enterprise packages and business models in rural markets with particular emphasis on Processed Fuel and Renewable Energy based systems. She also assists in project development and microenterprise development work to support decentralized village electrification.


Ms. Ayesha Bhatnagar, Manager (Business Incubation)has completed her masters in Resource Management and Design Application, with specialization in Sustainable Development and Environment Management from University of Delhi. Her responsibility is to manage and deliver the enterprise support services to the entrepreneurs working in the paper recycling space. Additionally she is also responsible for testing delivery models and developing social marketing toolkit for basic needs products that are promoted by TARA.